TY  - BOOK
AU  - Ford,Kevin
ED  - ebrary, Inc.
TI  - Brands laid bare: using market research for evidence-based brand management 
AV  - HD69.B7 F67 2005eb
U1  - 658.8/27 22
PY  - 2005///
CY  - Chichester, West Sussex, England ; Hoboken, NJ
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Management
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10113934
ER  -