Bligh, Philip.

CRM unplugged releasing CRM's strategic value / [electronic resource] : Philip Bligh, Douglas Turk. - Hoboken, N.J. : Wiley, c2004. - xviii, 205 p. : ill.

Includes bibliographic references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Customer relations--Management.
Customer relations--Management--Data processing.


Electronic books.

HF5415.5 / .B56 2004eb

658.8/12