Conquering consumerspace marketing strategies for a branded world / [electronic resource] :
Michael R. Solomon.
- New York : AMACOM, c2003.
- xii, 276 p. : ill.
Includes bibliographical references (p. 251-265) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.