Luther, William M. <br/><br/>
The marketing plan  how to prepare and implement it /  [electronic resource] : 
William M. Luther. 
 - 3rd ed. 
 - New York :  AMACOM,  2001. 
 - xviii, 318 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L83 2001eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/02