Branding unbound the future of advertising, sales, and the brand experience in the wireless age / [electronic resource] :
Rick Mathieson.
- New York : AMACOM, c2005.
- ix, 244 p. : ill.
Includes bibliographical references (p. [213]-227) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.