TY - BOOK AU - Mathieson,Rick ED - ebrary, Inc. TI - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age AV - HF5548.34 .M38 2005eb U1 - 658.8/72 22 PY - 2005/// CY - New York PB - AMACOM KW - Mobile commerce KW - Product management KW - Electronic books KW - local N1 - Includes bibliographical references (p. [213]-227) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10120172 ER -