Profits before people? ethical standards and the marketing of prescription drugs - Weber, Leonard J., 1942-; ebrary, Inc. (Bloomington : Indiana University Press, 2006)
Ethics and for-profit business -- The pharmaceutical industry and its stakeholders -- Drug companies and healthcare professionals : the ethics agenda -- Medical professionalism and scientific integrity -- The industry's code : not good enough -- Drug samples : the most important gifts -- Marketing is not objective education -- Medical education : industry at arm's length -- Clinical research and the limits of commercial interests -- Citizens and consumers -- Direct-to-consumer advertising : conflicting interests -- Direct-to-consumer advertising : better is better.
Includes bibliographical references (p. [185]-197) and index.
Electronic reproduction.
Keywords: Pharmaceutical industry -- Moral and ethical aspects -- United States; Marketing -- Moral and ethical aspects -- United States; Electronic books