McQuail, Denis. <br/><br/>
Mass communication theory / 
Denis, McQuail. 
 - 5th ed. 
 - New Delhi :  Sage,  c2005. 
 - viii, 616 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8178295350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .M35