Lehu, Jean-Marc. <br/><br/>
Branded entertainment  product placement and brand strategy in the entertainment business /  [electronic resource] : 
Jean-Marc Lehu. 
 - London :  Kogan Page,  2007. 
 - ix, 266 p. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product placement in mass media.<br/>Advertising--Brand name products.<br/>Product management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF6146.P78  / L44 2007eb