TY  - BOOK
AU  - Lehu,Jean-Marc
ED  - ebrary, Inc.
TI  - Branded entertainment: product placement and brand strategy in the entertainment business 
AV  - HF6146.P78 L44 2007eb
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Product placement in mass media
KW  - Advertising
KW  - Brand name products
KW  - Product management
KW  - Electronic books
KW  - local
N1  - Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10177055
ER  -