TY - BOOK AU - Dugas,Don-John ED - ebrary, Inc. TI - Marketing the bard: Shakespeare in performance and print, 1660-1740 AV - PR2971.G7 D84 2006eb U1 - 822.3/3 22 PY - 2006/// CY - Columbia PB - University of Missouri Press KW - Shakespeare, William, KW - J. and R. Tonson KW - Drama KW - Publishing KW - England KW - History KW - 17th century KW - 18th century KW - Electronic books KW - local N1 - Includes bibliographical references (p. 239-252) and index; Shakespeare as performance commodity, 1660-1705 -- Shakespeare as textual commodity, 1660-1708 -- Repackaging Shakespeare : the edition of 1709 -- The impact of print on Shakespeare's popularity, 1718-1740; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries N2 - "Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher UR - http://site.ebrary.com/lib/daystar/Doc?id=10188294 ER -