Pachangas borderlands music, U.S. politics, and transnational marketing - Dorsey, Margaret E. (Margaret Ellen), 1973-; ebrary, Inc. (Austin : University of Texas Press, 2006)
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Includes bibliographical references (p. [207]-222) and index.
Electronic reproduction.
Keywords: Campaign funds -- Texas; Business and politics -- Texas, South; Corporate sponsorship -- Texas, South; Festivals -- Texas, South; Texas, South -- Social life and customs; Electronic books