Robertson, Deborah A.

Cultural programming for libraries linking libraries, communities, and culture / [electronic resource] : Deborah A. Robertson with the Public Programs Office of the American Library Association ; with assistance from Susan Brandehoff, Mary Davis Fournier, and Laura Hayes. - Chicago : American Library Association, 2005. - ix, 107 p. : ill.

Includes bibliographical references (p. 101-103) and index.

Making the case for cultural programming -- Planning : from goals to evaluation and back again -- Building participation : developing audiences and interactive engagement -- Collaboration -- Series, formats, themes, and tie-ins : putting the pieces together -- The talent and showtime -- Funding for cultural programs -- Marketing and public relations for programming.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Libraries--Cultural programs--United States.


Electronic books.

Z716.4 / .R625 2005eb

021.2