TY  - BOOK
AU  - Wallace,Linda K.
ED  - ebrary, Inc.
TI  - Libraries, mission & marketing: writing mission statements that work 
AV  - Z678 .W327 2004eb
U1  - 027 22
PY  - 2004///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Aims and objectives
KW  - Mission statements
KW  - Library planning
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 77-78) and index; Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10194707
ER  -