Kelly, Lois,  1955- <br/><br/>
Beyond buzz  the next generation of word-of-mouth marketing /  [electronic resource] : 
Lois Kelly. 
 - New York :  AMACOM,  c2007. 
 - x, 228 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 213-220) and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .K45 2007eb 
<br/><br/><label>Dewey Class. No.: </label>658.8