TY  - BOOK
AU  - Kelly,Lois
ED  - ebrary, Inc.
TI  - Beyond buzz: the next generation of word-of-mouth marketing 
AV  - HF5415.123 .K45 2007eb
U1  - 658.8 22
PY  - 2007///
CY  - New York
PB  - AMACOM
KW  - Communication in marketing
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 213-220) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10196164
ER  -