Simmons, Annette. <br/><br/>
Whoever tells the best story wins  how to use your own stories to communicate with power and impact /  [electronic resource] : 
Annette Simmons. 
 - New York :  Amacom,  c2007. 
 - x, 226 p. 
<br/><br/>Includes bibliographical references (p. 213-216) and index. 
<br/><br/>PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication.<br/>Storytelling.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5718  / .S562 2007eb 
<br/><br/><label>Dewey Class. No.: </label>658.4/52