Martin, Dick,  1946- <br/><br/>
Rebuilding brand America  what we must do to restore our reputation and safeguard the future of American business abroad /  [electronic resource] : 
Dick Martin. 
 - New York :  American Management Association,  c2007. 
 - 296 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [263]-287) and index. 
<br/><br/>Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--United States.<br/>Branding (Marketing)--United States.<br/>International economic relations.<br/>Anti-Americanism.<br/>Anti-Americanism--Arab countries.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / M375 2007eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27