Managing global customers an integrated approach / [electronic resource] :
George S. Yip, Audrey J. M. Bink.
- Oxford ; New York : Oxford University Press, 2007.
- xiii, 272 p.
Includes bibliographical references (p. 245-257) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
GBA736618 bnb
Uk
Customer relations--Management. International business enterprises--Management.