Yip, George S.

Managing global customers an integrated approach / [electronic resource] : George S. Yip, Audrey J. M. Bink. - Oxford ; New York : Oxford University Press, 2007. - xiii, 272 p.

Includes bibliographical references (p. 245-257) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.





GBA736618 bnb

Uk


Customer relations--Management.
International business enterprises--Management.


Electronic books.

HF5415.5 / .Y57 2007eb

658.8/4