Brands and branding  [electronic resource] / 
[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. 
 - London :  Profile Books,  2003. 
 - xv, 256 p. :  ill. 
 - Economist series .
 - Economist series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Brand name products--Forecasting.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / B73 2003eb