Forecasting for the pharmaceutical industry models for new product and in-market forecasting and how to use them / [electronic resource] :
Arthur G. Cook.
- Aldershot, England ; Burlington, VT : Gower, c2006.
- xvii, 141 p. : ill.
Includes bibliographical references (p. 135-137) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.