TY - BOOK AU - Estalami,Hooman AU - Maxwell,Sarah ED - ebrary, Inc. TI - Journal of product and brand management T2 - Journal of product and brand management AV - HF5416.5 .J6816 2007eb PY - 2007/// CY - Bradford PB - Emerald Insight KW - Consumer behavior KW - Pricing KW - Psychological aspects KW - Electronic books KW - local N1 - Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10211681 ER -