TY  - BOOK
AU  - Argenti,Paul
AU  - Forman,Janis
TI  - The power of corporate communication: crafting the voice and image of your business 
SN  - 0071379495
AV  - HD 30.3 .A73
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Communication in management
KW  - Communication in organizations
KW  - Corporations
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -