Hatch, Mary Jo. <br/><br/>
Taking brand initiative  how companies can align strategy, culture, and identity through corporate branding /  [electronic resource] : 
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  c2008. 
 - xix, 266 p. :  ill. 
<br/><br/> "Reputation Institute publications"--Jacket. 
<br/><br/>Includes bibliographical references (p. 247-249) and index. 
<br/><br/>What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Corporate culture.<br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD59.2  / .H38 2008eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27