TY  - BOOK
AU  - Hatch,Mary Jo
AU  - Schultz,Majken
ED  - ebrary, Inc.
TI  - Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding 
AV  - HD59.2 .H38 2008eb
U1  - 658.8/27 22
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Corporate image
KW  - Corporate culture
KW  - Branding (Marketing)
KW  - Electronic books
KW  - local
N1  - "Reputation Institute publications"--Jacket; Includes bibliographical references (p. 247-249) and index; What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10226839
ER  -