Questionnaire design how to plan, structure and write survey material for effective market research / [electronic resource] :
Ian Brace.
- 2nd ed.
- London ; Philadelphia : Kogan Page, 2008.
- 305 p. : ill.
- Market research in practice series .
- Market research in practice series. .
Includes bibliographical references (p. [286]-293) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.