Imms, Mike. <br/><br/>
An introduction to qualitative market research  [electronic resource] / 
 Qualitative market research  Market research 
Mike Imms and Gill Ereaut. 
 - London ;  Thousand Oaks, CA :  Sage,  2002. 
 - xv, 136 p. 
 - Qualitative market research ;  1 .
<br/><br/>Includes bibliographical references (p. [130]-132) and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Qualitative research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .I46 2002eb