Analysis and interpretation in qualitative market research [electronic resource] /
Gill Ereaut.
- London ; Thousand Oaks, CA : Sage, 2002.
- xvi, 176 p.
- Qualitative market research ; 4 .
Includes bibliographical references (p. [168]-173) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.