Geller, Lois K.,  1944- <br/><br/>
Response  the complete guide to profitable direct marketing /  [electronic resource] : 
Lois K. Geller. 
 - Rev. and expanded. 
 - New York :  Oxford University Press,  2002. 
 - xxi, 360 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .G45 2002eb