Gordon, Adam,  1964- <br/><br/>
Future savvy  identifying trends to make better decisions, manage uncertainty, and profit from change /  [electronic resource] : 
Adam Gordon. 
 - New York :  American Management Association,  c2009. 
 - x, 294 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 285-287) and index. 
<br/><br/>Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Business forecasting.<br/>Strategic planning.<br/>Industrial management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD30.27  / .G67 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.4/012