Marketing higher education theory and practice / [electronic resource] :
Felix Maringe and Paul Gibbs.
- Maidenhead, England ; New York : Open University Press, 2009.
- xiv, 195 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Universities and colleges--Marketing. Education, Higher--Marketing.