Problems in marketing applying key concepts and techniques / [electronic resource] :
Luiz Moutinho & Charles Chien.
- 2nd ed.
- Los Angeles : Sage Publications, 2008.
- xiii, 322 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.