Smilansky, Shaz. <br/><br/>
Experiential marketing  a practical guide to interactive brand experiences /  [electronic resource] : 
Shaz Smilansky. 
 - London ;  Philadelphia :  Kogan Page,  2009. 
 - vi, 264 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [258]-259) and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Target marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .S55 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27