Review of marketing research. Volume 5 [electronic resource] / edited by Naresh K. Malhotra. - Armonk, N.Y. : M. E. Sharpe, 2009. - vxx, 194 p. : ill. - Review of marketing research ; 5 .

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Marketing research.
Marketing.


Electronic books.

HF5415.2 / .R485 2009eb