The price is wrong understanding what makes a price seem fair and the true cost of unfair pricing / [electronic resource] :
Sarah Maxwell.
- Hoboken, N.J. : John Wiley & Sons, c2008.
- xv, 240 p. : ill.
Includes bibliographical references (p. 213-231) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.