Accidental branding how ordinary people build extraordinary brands - Vinjamuri, David, 1964-; ebrary, Inc. (Hoboken, NJ : John Wiley & Sons, Inc., 2008)
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Branding (Marketing) -- United States -- Case studies; Entrepreneurship -- United States -- Case studies; Serendipity -- United States -- Case studies; Businesspeople -- United States -- Biography; Electronic books