Port, Michael,  1970- <br/><br/>
The contrarian effect  why it pays (big) to take typical sales advice and do the opposite /  [electronic resource] : 
Michael Port and Elizabeth Marshall. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2008. 
 - x, 165 p. 
<br/><br/>Includes bibliographical references (p. [151]-153) and index. 
<br/><br/>From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA880187  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Sales management.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .P673 2008eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/02