Lakhani, Dave,  1965- <br/><br/>
Subliminal persuasion  influence & marketing secrets they don't want you to know /  [electronic resource] : 
Dave Lakhani. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2008. 
 - xxii, 202 p. 
<br/><br/>Includes bibliographical references (p. 191-194) and index. 
<br/><br/>Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA822435  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Subliminal advertising.<br/>Subliminal projection.<br/>Marketing--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5827.9  / .L35 2008eb 
<br/><br/><label>Dewey Class. No.: </label>658.8001/9