Strategic customer service managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / [electronic resource] :
John A. Goodman.
- New York : AMACOM, c2009.
- xiv, 256 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.