Smith, Brian D.  1961- <br/><br/>
Creating market insight  how firms create value from market understanding /  [electronic resource] : 
Brian D Smith,  Paul G. Raspin. 
 - Chichester, England ;  Hoboken, NJ :  John Wiley & Sons,  c2008. 
 - ix, 318 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [303]-307) and indexes. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.<br/>Problem solving.<br/>Organizational effectiveness.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S594 2008eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/02