Creating market insight how firms create value from market understanding - Smith, Brian D. (Brian David), 1961-; Raspin, Paul G.; ebrary, Inc. (Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008)
Includes bibliographical references (p. [303]-307) and indexes.
Electronic reproduction.
Keywords: Marketing -- Management; Marketing -- Planning; Problem solving; Organizational effectiveness; Electronic books