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141.
Bounded rational choice behaviour : applications in transport / edited by Soora Rasouli, Harry Timmermans. by
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, England : Emerald, 2015Copyright date: ©2015
Availability: No items available.

142.
The wallet allocation rule : winning the battle for share / Timothy L. Keiningham [and three others]. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015
Availability: No items available.

143.
Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella. by Series: The New Rules Series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015
Availability: No items available.

144.
Looking behind the label : global industries and the conscientious consumer / Tim Bartley [and four others]. by Series: Global research studies
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bloomington : Indiana University Press, [2015]Copyright date: ©2015
Availability: No items available.

145.
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang. by Series: Journal of Research in Interactive Marketing ; Volume 9, Issue 2
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Bradford, England] : Emerald, 2015Copyright date: ©2015
Availability: No items available.

146.
Consumed nostalgia : memory in the age of fast capitalism / Gary Cross. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Columbia University Press, 2015Copyright date: ©2015
Availability: No items available.

147.
Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch G. Woodside, Suresh C. Sood. by Series: Advances in culture, tourism and hospitality research ; Volume 11.
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, [England] : Emerald, 2016Copyright date: ©2016
Availability: No items available.

148.
The consuming temple : Jews, department stores, and the consumer revolution in Germany, 1880-1940 / Paul Lerner. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Ithaca : Cornell University Press, 2015
Availability: No items available.

149.
Mobile phone behavior / Zheng Yan, University at Albany, State University of New York. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, United Kingdom ; Cambridge University Press, 2018
Availability: Items available for loan: Athi-River Campus (3)Call number: HE9713.Y36 2018, ... Not available: Nairobi Campus: Withdrawn (2).

150.
Consumer behavior [electronic resource] : women and shopping / Patricia Huddleston, Stella Minahan. by Series: Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011
Other title:
  • Women and shopping.
Availability: No items available.

151.
Consumer cosmopolitanism in the age of globalization [electronic resource] / editor, Melvin Prince. by Series: 2012 digital library | Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012
Availability: No items available.

152.
Predictive analytics and data mining : concepts and practice with rapidminer / Vijay Kotu, Bala Deshpande. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Waltham, Massachusetts : Elsevier Inc, 2015Copyright date: �2015
Availability: No items available.

153.
Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus. by Series: Consumer behavior collection
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Availability: No items available.

154.
Big data : using smart big data, analytics and metrics to make better decisions and improve performance / Bernard Marr. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2015
Other title:
  • Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results
Availability: No items available.

155.
Social media marketing : strategies in utilizing consumer-generated content / Emi Moriuchi. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: No items available.

156.
Innovative business projects : breaking complexities, building performance. Volume one, Fundamentals and project environment / Rajagopal. by Series: Portfolio and project management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017
Other title:
  • Fundamentals and project environment.
Availability: No items available.

157.
Innovative business projects : breaking complexities, building performance. Volume two, Financials, new insights, and project sustainability / Rajagopal. by Series: Portfolio and project management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017
Other title:
  • Financials, new insights, and project sustainability.
Availability: No items available.

158.
Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by
Edition: Eleventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2015
Availability: Items available for loan: Athi-River Campus (3)Call number: OS HF5415.32.S35 2015, ... Nairobi Campus (2)Call number: OS HF5415.32.S35 2015, ...

159.
Marketing management by Philip Kotler and Kevin Lane Keller by
Edition: global ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson 2016
Availability: Items available for loan: Nairobi Campus (5)Call number: OS HF5415.13.K68 2016, ...

160.
Consumer behavior / by James F. Engel, Roger D. Blackwell and David T. Kollat. by Series: The Dryden Press series in marketing
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hinsdale, Ill. : Dryden Press, 1978
Availability: Items available for reference: Creating Understanding International: Not For Loan (1)Call number: HF5415.2.E54 1978.

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