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1701.
Leadership communication : how leaders communicate and how communicators lead in today's global enterprise / E. Bruce Harrison and Judith M�uhlberg. by Series: 2014 digital library | Public relations collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Availability: No items available.

1702.
Mass communication in israel : nationalism, globalization, and segmentation / Oren Soffer ; translated by Judith Yalon. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [New York, New York] : Berghahn Books, 2015Copyright date: �2015
Availability: No items available.

1703.
Online Arab spring : social media and fundamental change / Reza Jamali. by Series: Chandos information professional series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Waltham, Massachusetts ; Kidlington, England : Chandos Publishing, 2015Copyright date: �2015
Availability: No items available.

1704.
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Availability: No items available.

1705.
A beginner's guide to mobile marketing / Molly Garris and Karen Mishra. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Availability: No items available.

1706.
Social content marketing for entrepreneurs / Jim Barry. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Availability: No items available.

1707.
Digital marketing management : a handbook for the current (or future) CEO / Debra Zahay. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Availability: No items available.

1708.
1709.
Writing for public relations : a practical guide for professionals / Janet Mizrahi. by Series: Corporate communication collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: No items available.

1710.
Email marketing in a digital world : the basics and beyond / Richard C. Hanna, Scott D. Swain, Jason Smith. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: No items available.

1711.
Fostering brand community through social media / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: No items available.

1712.
Social media marketing : strategies in utilizing consumer-generated content / Emi Moriuchi. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: No items available.

1713.
Service excellence : creating customer experiences that build relationships / Ruth N. Bolton. by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: Items available for loan: Nairobi Campus (4)Call number: HF5415.5.B66 2016, ... Not available: Nairobi Campus: In transit (1).

1714.
Social selling mastery : scaling up your sales and marketing machine for the digital buyer / Jamie Shanks. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016Copyright date: �2016
Availability: No items available.

1715.
Social media ethics made easy : how to comply with FTC guidelines / Joseph W. Barnes. by Series: Giving voice to values on business ethics and corporate social responsibility collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: No items available.

1716.
The influence of ethnically-laced media messages in the spread of ethno-biases: perspectives from development communicators / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2015
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HM1096.I43 2015.

1717.
The influence of social media on the integrity and respect of privacy of Daystar University students / Christine Masivo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2018
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HM742.M37 2018.

1718.
An evaluation of social media as strategy for enhancing competitiveness among small medium enterprises in Nairobi County, Kenya / Peris W. Gitau by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2015
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.1265.K4G58 2015.

1719.
The influence of Shine FM programs on behaviour change among Daystar University students in Athi River campus - Kenya / Winnie Kodi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2017
Availability: Items available for loan: Nairobi Campus (1)Call number: THES P91.6.K63 2018.

1720.
Influence of media training on the competence of journalists in Kenya: Perceptions of standard group limited managers and senior journalists / Amukuzi Marion Kalusa by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2018
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HM263.K4K35 2018.