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	21.	Consumer behavior and marketing action / Henry Assael. by Assael, Henry Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ohio : South-Western, 1998 Availability: Not available: Athi-River Campus: Checked out (1). Place hold Save to lists Add to cart (remove)
	22.	Consumer behavior : implications for marketing strategy / Del. I. Hawkins. by Hawkins, Del. I Best, Roger.J Coney, Kenneth A Edition: 4th. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Illinois : IRWIN, c1989 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.33.U6H38 1989. Place hold Save to lists Add to cart (remove)
	23.	Consumer behavior : implications for marketing strategy / Del L. Hawkins. by Hawkins, Del L Best, Roger J Coney, Kenneth A Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Plano : Business publications, c1986 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.33.U6H38 1986. Place hold Save to lists Add to cart (remove)
	24.	Effective marketing : creating and keeping customers / William G. Zikmund. by Zikmund, William G D'Amico, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Minneapolis : West Publishing, c1995 Availability: Items available for loan: Athi-River Campus (1)Call number: OS HF5415.Z53. Place hold Save to lists Add to cart (remove)
	25.	Effective marketing : creating and keeping customers / William G. Zikmund. by Zikmund, William G D'Amico, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Minneapolis : West, c1995 Availability: Items available for loan: Nairobi Campus (1)Call number: OS HF5415.Z53. Place hold Save to lists Add to cart (remove)
	26.	Consumer behavior / James F. Engel, Roger D. Blackwell. by Engel, James F Blackwell, Roger D Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Dryden Press, c1982 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.3.E528 1982. Nairobi Campus (1)Call number: HF5415.3.E528 1982. Place hold Save to lists Add to cart (remove)
	27.	Consumer behavior / James F. Engel, Roger D. Blackwell, David T. Kollat. by Engel, James F Blackwell, Roger D [joint author.] Kollat, David T [joint author.] Series: The Dryden Press series in marketing Edition: 3d ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hinsdale, Ill. : Dryden Press, c1978 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.2.E5 1978. Place hold Save to lists Add to cart (remove)
	28.	Consumer behavior / James F. Engel, Roger D. Blackwell, David T. Kollat. by Engel, James F Blackwell, Roger D [joint author.] Kollat, David T [joint author.] Series: The Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Holt, Rinehart and Wiston, c1973 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.2.E5 1973. Place hold Save to lists Add to cart (remove)
	29.	Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry. by Sherry, John F Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Sage, 1995 Availability: Items available for loan: Nairobi Campus (1)Call number: HF5415.122.C66. Place hold Save to lists Add to cart (remove)
	30.	The observational research handbook : understanding how consumers live with your product / by. Bill Abrams. by Abrams, Bill Material type: Text; Format: print ; Literary form: Not fiction Publication details: Illinois : NTC Business Books, c2000 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.33.U6A25. Nairobi Campus (1)Call number: HF5415.33.U6A25. Place hold Save to lists Add to cart (remove)
	31.	Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi. by Danesi, Marcel Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lanham : Rowman & Littlefield Publishers, c2008 Availability: Items available for loan: Athi-River Campus (4)Call number: HF5823.D255 2008, ... Nairobi Campus (1)Call number: HF5823.D255 2008. Not available: Nairobi Campus: In transit (1). Place hold Save to lists Add to cart (remove)
	32.	Marketing management / Philip Kotler and Kevin Lane Keller. by Kotler, Philip Keller, Kevin Lane Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey : Prentice Hall, 2009 Availability: Not available: Athi-River Campus: In transit (1). Nairobi Campus: Lost (1). Place hold Save to lists Add to cart (remove)
	33.	Consumer behavior / Leon G. Schiffman, Joseph Wisenblit. by Schiffman, Leon G [author.] Wisenblit, Joseph [author.] Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Pearson, 2015 Availability: Items available for loan: Athi-River Campus (2)Call number: OS HF5415.32.S35 2015, ... Nairobi Campus (2)Call number: OS HF5415.32.S35 2015, ... Place hold Save to lists Add to cart (remove)
	34.	Microeconomics and behavior / by Robert H. Frank. by Frank, Robert H Series: McGraw-Hill Companies Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2003 Availability: Items available for loan: Nairobi Campus (1)Call number: TBL HB171.5.F733. Place hold Save to lists Add to cart (remove)
	35.	Consumer behavior / by Leon G. Schiffman. by Schiffman, Leon G Kanuk, Leslie Lazar Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, New Jersey : Pearson, Prentice Hall, c2007 Availability: Items available for loan: Athi-River Campus (7)Call number: TBL HF5415.32.S35, ... Nairobi Campus (1)Call number: TBL HF5415.32.S35. Not available: Nairobi Campus: Withdrawn (2). Place hold Save to lists Add to cart (remove)
	36.	Microeconomics and behavior / by Robert H. Frank. by Frank, Robert H Series: McGraw-Hill Companies Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2003 Availability: Items available for loan: Mombasa Campus (6)Call number: TBL HB171.5.F733, ... Nairobi Campus (1)Call number: TBL HB171.5.F733. Place hold Save to lists Add to cart (remove)
	37.	Microeconomics and behavior / by Robert H. Frank. by Frank, Robert H Series: McGraw-Hill Companies Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2003 Availability: Items available for loan: Nairobi Campus (1)Call number: TBL HB171.5.F733. Place hold Save to lists Add to cart (remove)
	38.	Advertising and consumer citizenship [electronic resource] : gender, images, and rights / Anne M. Cronin. by Cronin, Anne M, 1967- ebrary, Inc Series: Transformations Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Routledge, 2000 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: No items available. Save to lists Add to cart (remove)
	39.	The active consumer [electronic resource] : novelty and surprise in consumer choice / edited by Marina Bianchi. by Bianchi, Marina ebrary, Inc Series: Routledge frontiers of political economy Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 1998 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: No items available. Save to lists Add to cart (remove)
	40.	Ethics and manipulation in advertising [electronic resource] : answering a flawed indictment / Michael J. Phillips. by Phillips, Michael J ebrary, Inc Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Westport, Conn. : Quorum, 1997 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: No items available. Save to lists Add to cart (remove)