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21.
Brand management for international hotels [electronic resource] / Maria Patricia. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chandni Chowk, Delhi : Global Media, 2009
Availability: No items available.

22.
Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: No items available.

23.
Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri. by
Material type: Text Text; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2008
Availability: No items available.

24.
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007
Availability: No items available.

25.
Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. ; London : Course Learning, c2009
Availability: No items available.

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The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, c2010
Availability: No items available.

29.
The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2010
Availability: No items available.

30.
Positioning for professionals [electronic resource] : how professional knowledge firms can differentiate their way to success / Tim Williams. by Series: Wiley advisor
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: No items available.

31.
Cultures of commodity branding [electronic resource] / Andrew Bevan, David Wengrow, editors. by Series: Publications of the Institute of Archaeology, University College London
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Walnut Creek, CA : Left Coast Press, c2010
Availability: No items available.

32.
Encyclopaedia of brand equity management. Vol. III [electronic resource] / edited by Muhammad Mohsin. by Series: Encyclopaedia of brand equity management
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai : Himalaya Pub. House, 2009
Availability: No items available.

33.
Branded! [electronic resource] : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. by Series: Wiley and SAS business series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2010
Availability: No items available.

34.
Igniting the brand [electronic resource] : strategies that have shot brands to success / Jonathan Cahill. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Marshall Cavendish Business, 2008
Availability: No items available.

35.
Rock brands [electronic resource] : selling sound in a media saturated culture / edited by Elizabeth Barfoot Christian. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Lanham : Lexington Books, 2010
Availability: No items available.

36.
Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by Series: Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco, Calif. : Jossey-Bass, c2011
Availability: No items available.

37.
Breakthrough nonprofit branding [electronic resource] : seven principles for powering extraordinary results / Jocelyne Daw ... [et al.]. by Series: AFP/Wiley fund development series ; 188.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: No items available.

38.
Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Minneapolis [Minn.] : University of Minnesota Press, c2011
Availability: No items available.

39.
Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hamburg : Diplomica Verlag, 2008
Dissertation note: Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
Availability: No items available.

40.
The brutal truth about Asian branding and how to break the vicious cycle [electronic resource] / Joseph Baladi. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore : Wiley, 2011
Availability: No items available.