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	1.	Market segmentation : how to do it, how to profit from it / Malcolm McDonald. by McDonald, Malcolm Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Macmillan, c1998 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.M369. Nairobi Campus (1)Call number: HF5415.13.M369. Place hold Save to lists Add to cart (remove)
	2.	Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by McDonald, Malcolm Frow, Pennie Payne, Adrian ebrary, Inc Edition: 3rd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, U.K. : Wiley, 2011 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: No items available. Save to lists Add to cart (remove)
	3.	Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm Wilson, Hugh, 1962- ebrary, Inc Edition: 7th ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. : Wiley, 2011 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: No items available. Save to lists Add to cart (remove)
	4.	Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm Payne, Adrian McDonald, Malcolm. Marketing planning for services ebrary, Inc Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: No items available. Save to lists Add to cart (remove)
	5.	Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm Dunbar, Ian ebrary, Inc Edition: Rev. 4th ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, Ltd., 2012 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: No items available. Save to lists Add to cart (remove)
	6.	Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward. by McDonald, Malcolm [author.] Smith, Brian D. (Brian David), 1961- [author.] Ward, Keith, 1949- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chichester, England : Wiley, 2013Copyright date: ©2013 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: No items available. Save to lists Add to cart (remove)