Designing and conducting survey research : a comprehensive guide / Louis M. Rea, Richard A. Parker.

By: Contributor(s): Material type: TextTextPublication details: San Francisco, CA Jossey-Bass 2014Edition: 4th edDescription: xvii, 332 p. : ill. ; 24 cmISBN:
  • 9781118767030
Subject(s): Additional physical formats: Online version:: Designing and conducting survey researchOnline resources: Summary: "This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"-- Provided by publisher.
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Includes bibliographical references (pages 321-323) and index.

"This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"-- Provided by publisher.

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