Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, 2017Edition: Eighth EditionDescription: xxx, 459 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0134167406
  • 9780134167404
Subject(s):
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Includes bibliographical references (pages 431-445) and indexes.

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