Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

By: Contributor(s): Material type: TextTextPublication details: New York, NY, : Pearson, 2018Edition: Eighth editionDescription: 508 p. color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780134484136 (pbk. : alk. paper)
  • 9781292222691
Subject(s): DDC classification:
  • 659.1 23
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) General Collection OS HF5415.123.C58 2018 (Browse shelf(Opens below)) Available BK0107784
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) General Collection OS HF5415.123.C58 2018 (Browse shelf(Opens below)) In transit from Nairobi Campus to Athi-River Campus since 05/03/2025 BK0107785
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) General Collection OS HF5415.123.C58 2018 (Browse shelf(Opens below)) Available BK0107786
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) General Collection OS HF5415.123.C58 2018 (Browse shelf(Opens below)) Available BK0107787
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) General Collection OS HF5415.123.C58 2018 (Browse shelf(Opens below)) Available BK0107788

Includes bibliographical references and indexes.

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