Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].

Contributor(s): Material type: TextTextSeries: Review of Marketing Research ; Volume 12Publisher: Bingley, England : Emerald, 2015Copyright date: ©2015Edition: First editionDescription: 1 online resource (338 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781784419318 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Brand meaning management.DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13 .B736 2015eb
Online resources:
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"Emerald Books"--Cover.

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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